I help you connect the thread that aligns everything.

Brand

Brand gives us direction.

Story

Story reveals connection.

experience

Experience makes it feel.

The Approach

There's a better way to connect it all.

My process brings clarity to what matters, simplifies what's next, and creates alignment you can see, feel, and grow from.

Uncover

Find what's real, what's working, what's not and where things feel off.

align

Connect your brand, story and experience into one clear, consistent thread.

activate

Bring it to life across your teams, moments and touch points.

sustain

Make it stick, so your work doesn't unravel over time.

How We Thread It

Big picture thinking. Human connection. Real results.

I partner with organizations to build alignment that show up in every moment that matters.

Connecting what matters.

Creating what lasts.

What People Say

Jenn Wells leads with integrity, clarity, and a deep commitment to creating exceptional customer experiences that truly resonate and transform operations. I’ve seen firsthand on multiple projects how her ability to connect ignites a passion in individuals and provides them with a greater understanding of their purpose and impact in an organization or team. She combines authenticity, expertise in customer experience, brand knowledge, and thoughtful leadership to drive impact for both people and organizations. Jenn brings heart and strategy together in a way that is both rare and powerful.

Jenn Wells has a remarkable ability to connect people, purpose, and strategy in ways that create lasting impact. I've seen firsthand how she can bring clarity to complex challenges, align diverse stakeholders, and turn ideas into meaningful action. She builds trust quickly, fosters collaboration naturally, and helps organizations find greater focus and momentum. Jenn combines strategic thinking with genuine care for people, bringing both heart and expertise to every initiative she touches.

A Little Bit About Me

I've always been the person who notices when something feel just a little off.

Not because the work isn't good, but because it's not quite connected.

The brand says one thing. The experience feels like another. And the story? It's somewhere in the middle trying to keep up.

After more than two decades working across healthcare, community organizations, brand strategy, marketing, customer experience, and leadership development, I've seen the same challenge appear again and again. Good people are doing good work. But somewhere along the way, the connection between purpose, people, and experience starts to fray.

Orange Thread Collective was born from that pattern—and from the belief that there's always a thread running through it all.

My work is helping organizations uncover that thread, align what matters most, and bring it back to the surface so what they say, what they believe, and how people experience them finally feel like the same story.

Because when that happens, something shifts.

People trust more deeply.

Teams move with greater purpose.

Experiences become more meaningful.

And the work starts to feel the way it was always meant to feel.

People don't just notice it.

They feel it.

And honestly? That's my favorite kind of work.

Start the conversation

When your brand,

story and experience align, people feel it.

Tell me what you are trying to connect. I will read it personally and follow up with a thoughtful next step.